Knowing what to do and NOT doing it is the same as NOT knowing what to do. #SmallBusiness

Gaye Crispin's Business Clinic - Knowing what to do and not doing it is the same as not knowing what to doKnowing what to do and NOT doing it

Is the same as NOT knowing what to do.

#SmallBusiness #BizTips #Business #BusinessSuccess

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Gaye Crispin’s Business Clinic

‘Taking Care Of Business ‘

Business Tips, Ideas, Inspiration, Motivation and Support for Entrepreneurs and Small Business Owners

Gaye Crispin's Business Clinic

Gaye Crispin

Founder Australian Business Champions Community

Also supporting & promoting female entrepreneurs in Africa ~

The biggest mistake a small business can make is to think like a small business. #SmallBusiness

Gaye Crispin's Business Clinic - The biggest mistake a small business can make is to think like a small businessThe biggest mistake a Small Business can make

is to think like a Small Business

#SmallBusiness #BizTips #Business #BusinessSuccess

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Gaye Crispin’s Business Clinic

‘Taking Care Of Business ‘

Business Tips, Ideas, Inspiration, Motivation and Support for Entrepreneurs and Small Business Owners

Gaye Crispin's Business Clinic

Gaye Crispin

Founder Australian Business Champions Community

Also supporting & promoting female entrepreneurs in Africa ~

Business or Delusion? If your business is not making money are you self-employed or unemployed? #BizTips

Gaye Crispin's Business Clinic -  Gaye Crispin - Business Tips  - Business or Delusion - is your business making moneyBusiness Or Delusion?

Is your business making money?

There is a big difference between being self-employed or unemployed?

If you’re not sure see your Accountant.

#BizTips

#Business #BusinessSuccess #Self-Employed #Unemployed #Accountant

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Gaye Crispin’s Business Clinic

‘Taking Care Of Business ‘

Business Tips, Ideas, Inspiration, Motivation and Support for Entrepreneurs and Small Business Owners

Gaye Crispin's Business Clinic

Gaye Crispin

Founder Australian Business Champions Community

Also supporting & promoting female entrepreneurs in Africa ~

#YourBoardIsUnhealthyWhen Board Members bring their own #personal ambitions, opinions ….. to the Board Room.

Gaye Crispin's Business Clinic -  Gaye Crispin - Bullies on Boards - you know your board is unhealthy when  Board Members bring  their own personal ambitions#YourBoardIsUnhealthyWhen

Board Members bring their own #personal ambitions, opinions, prejudices, objectives, and desires to the Board Room, intent on making them part of the Board’s culture and agenda.

Promoting #Bully-Free Boards

Identifying #BulliesOnBoards 

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Gaye Crispin’s Business Clinic

‘Taking Care Of Business ‘

Business Tips, Ideas, Inspiration, Motivation and Support for Entrepreneurs and Small Business Owners

Gaye Crispin's Business Clinic

Gaye Crispin

Founder Australian Business Champions Community

Our Sister

Supporting female entrepreneurs in Africa

#Websites4Africa

#YourBoardIsUnhealthyWhen BIG EGOS control your meetings; there’s no real meeting etiquette; meeting outcomes are …

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Gaye Crispin's Business Clinic -  Gaye Crispin - Bullies on Boards - you know your board is unhealthy when big egos control your meetings

Your Board Is Unhealthy When:

a) BIG EGOS control your meetings.

b) There’s no real meeting etiquette.

c) Meeting outcomes are prepped and pre-determined by the BIG EGOS on your Board.

d) Good people always leave.

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Promoting: #BullyFreeBoards

Fighting: #BulliesOnBoards

 

Gaye Crispin

#Success #Business #Bullies #BulliesOnBoards #Bullying #BullyFreeBoards  #Etiquette #BusinessTips #SmallBiz #Support

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Gaye Crispin’s Business Clinic

‘Taking Care Of Business ‘

Business Tips, Ideas, Inspiration, Motivation and Support for Entrepreneurs and Small Business Owners

Gaye Crispin's Business Clinic

Gaye Crispin

Founder Australian Business Champions Community

Also supporting & promoting female entrepreneurs in Africa ~ #Africa4Africans website give-aways

 

#FreeButton ‘We Promote Bully-Free Boards” button #BullyFreeBoards #BulliesOnBoards … please share

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Gaye Crispin's Business Clinic Bully Free Board Button

FREE BUTTON for your blog or website

Promoting: #BullyFreeBoards

Fighting: #BulliesOnBoards

 

Gaye Crispin

#Success #Business #Bullies #BulliesOnBoards #Bullying #BusinessTips #SmallBiz #Support

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Gaye Crispin’s Business Clinic

‘Taking Care Of Business ‘

Business Tips, Ideas, Inspiration, Motivation and Support for Entrepreneurs and Small Business Owners

Gaye Crispin's Business Clinic

Gaye Crispin

Founder Australian Business Champions Community

Also supporting & promoting female entrepreneurs in Africa ~ #Africa4Africans website give-aways

#YourBoardIsUnhealthyWhen it accepts people on it with a propensity to be abusive.. #BulliesOnBoards

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Gaye Crispin's Business Clinic -  Gaye Crispin - Bullies on Boards - you know your board is unhealthy when it accepts people on it

#YourBoardIsUnhealthyWhen

1) It accepts people on it with a propensity to be abusive

2) where there are victims who will allow bullying

3) where people don’t speak out against bullying

#BulliesOnBoards

 

Gaye Crispin

#Success #Business #Bullies #BulliesOnBoards #Bullying #BusinessTips #SmallBiz #Support

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Gaye Crispin’s Business Clinic

‘Taking Care Of Business ‘

Business Tips, Ideas, Inspiration, Motivation and Support for Entrepreneurs and Small Business Owners

Gaye Crispin's Business Clinic

Gaye Crispin

Founder Australian Business Champions Community

Also supporting & promoting female entrepreneurs in Africa ~ #Africa4Africans website give-aways

#YourBoardIsUnhealthyWhen its culture condones abusive power and control #BulliesOnBoards

Gaye Crispin's Business Clinic -  Gaye Crispin - Bullies on Boards - you know your board is unhealthy when its culture condones abusive power and control

 

#YourBoardIsUnhealthyWhen

its culture condones abusive power and control

#BulliesOnBoards 

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‘Recognising Bullies On Boards’ series

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Gaye Crispin’s Business Clinic

‘Taking Care Of Business ‘

Business Tips, Ideas, Inspiration, Motivation and Support for Entrepreneurs and Small Business Owners

Gaye Crispin's Business Clinic

Gaye Crispin

Founder Australian Business Champions Community

Also supporting & promoting female entrepreneurs in Africa ~

Your Employees ARE Your Brand >>>

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Gaye Crispin's Business Clinic -  Gaye Crispin - Shero Quotes - Your employees are your brand -

Your employees ARE your brand.

(Article author – Gaye Crispin)

Employees and Volunteers: The New Influencers

Did you know your employees and volunteers have more credibility with your customers and clients than you do?  And that’s good news if you know how to use it.

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Credibility Research

In 2012,  Data collected from more than 30,000 people found the average employee has more credibility in the marketplace than their executive superiors or employers.

“The rise in credibility of regular employees was the greatest increase since 2004. This …..  should serve as a wake-up call to leaders and communicators………  companies should be looking for ways to activate their employees and connect them with customers and the community via ambassador programs, featuring them in media and advertising content, and engaging them more deeply in product innovation and problem solving.”

Brian Waring, Former Starbucks Marketing VP said. “ … the longer we keep and develop (invest in) our baristas, and the more they embrace our values,  the better our coffee and service are.”  

Starbucks also imparts a strong sense of appreciation, recognition and belonging to its employees by providing employees with free coffee and opportunities for flexible work schedules that fit around the employees lifestyle and other commitments. No doubt this strengthens Starbucks brand amongst friends and families of Starbucks employees.

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Brand Ambassadors

By turning your employees into trusted brand ambassadors, your company can connect your strongest asset (your employees) and your most influential internal advocates (your employees) directly with your customer base, and your customer base’s networks.

And this is where company driven employee use of social media comes into it’s own, and is definitely nothing to be afraid of.

With good governance, guidance, management, clear objectives and policies in place, having your happy employees sharing your latest product and service news throughout their online networks could be just the branding boost your company needs.

Competition Crusher

If you can learn how to work with “your employees are your brand”; and build your organisation around this principle, your staff and their networks and supporters will help ensure you have no competition.

 

by Gaye Crispin

Founder: Australian Business Champions

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Connect with Gaye Crispin on Twitter

Gaye Crispin's Business Clinic -  Gaye Crispin - Shero Quotes - Your employees are your brand -

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#employee #brand #influencers #competition #brandambassdors #success #BusinessTips #SmallBiz #Support

©  2014

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Gaye Crispin’s Business Clinic

‘Taking Care Of Business ‘

Business Tips, Ideas, Inspiration, Motivation and Support for Entrepreneurs and Small Business Owners

Gaye Crispin's Business Clinic

Gaye Crispin

Founder Australian Business Champions Community

Also supporting & promoting female entrepreneurs in Africa ~

Think Like Your Customer and Sell How Your Customer Likes It >> #ReadMore>>

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Gaye Crispin's Business Clinic -  Think like your customer - Sell how they like it

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Think Like Your Customer

by Gaye Crispin

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Know Your Customer

To know your customer you must think like your customer. And to think like your customer you must first find out what your customer thinks. The easiest way to do this is to ask your customer what he or she thinks. By asking your customer what she or he thinks you are treating your customer like a person, and not a commodity, number, or wallet on legs, which is an essential ingredient to customer loyalty and retention.

By thinking like, and knowing, your customer, you’ll develop an ability to quickly identify and anticipate customer wants and needs. Thinking like your customer enables you to customize how you sell to match how your customer prefers to buy.

Achieve this and you will have no competition.

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Sell How Your Customer Likes It?

It’s easy to think like your customer because you’re a customer too. Here are 6 practice questions on thinking like a customer?

Gaye Crispin's Business Clinic -  How I Buy - How You Sell1) How do you make your buying decisions and prefer to buy?

2) How do you like to be treated when you make a purchase?

3) What have been some of your most positive experiences as a customer?

4) What business features or qualities have impressed you greatly in enterprises you have purchased from?

5) What businesses are you loyal to, and why?

6) Are there businesses you have vowed never to return to, and why?

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Do you treat your customers like people, or do you treat them like commodities, numbers or wallets on legs? Thinking like your customer helps you customize how you sell to match how your customer buys.

Do this and you will have no competition.

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#Customer #Customize #Competition #Think #Success #BusinessTips #SmallBiz #Support

Think Like Your Customer © Gaye Crispin 2014

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Gaye Crispin’s Business Clinic

‘Taking Care Of Business ‘

Business Tips, Ideas, Inspiration, Motivation and Support for Entrepreneurs and Small Business Owners

Gaye Crispin's Business Clinic

Gaye Crispin

Founder Australian Business Champions Community

Also supporting & promoting female entrepreneurs in Africa ~