How Great Leaders Inspire Action #SmallBiz #Support

“How Great Leaders Inspire Action”

with Simon Sinek


Essential viewing if writing or rewriting a company’s slogan, key message or tagline.


Notes from "How Great Leaders Inspire Action" by Simon Sinek #SuccessTips #SmallBiz1) The Golden Circle: Why, How, What vs What, How, Why.

2) What is your purpose? What is your cause? What is your belief? And why should anyone care?

3) “People don’t buy what you do, they buy why you do it.”

4) “The goal is not to do business with everybody who needs what you have, the goal is to do business with people who believe what you believe.”

5) “the goal is not to hire people who need a job, but to hire people who believe what you believe.”

6) “If you talk about what you believe you’ll attract those who believe what you believe.”

Notes from "How Great Leaders Inspire Action" by Simon Sinek #SuccessTips #SmallBiz7) Law of Diffusion of Innovation.

8) “The majority will not try something until someone else has tried it first.”

9) “The Innovators and Early Adopters are comfortable in trying new things first.”

10) People will buy why you do what you do if it agrees with what they believe, and why they do what they do.

11) TiVo example – TiVo advertised the what not the why. They told – not sold.

12) Dr Martin Luther King delivered his “I Have a Dream” speech on August 28, 1963. Dr King didn’t tell people what needed to change in America, he told people what he believed. “I believe…..” Dr King delivered the “I have a dream” speech, not the “I have a plan” speech.


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