Success Tip #7 – Keep It Simple
KISS & WIN
Keep it Simple & Win More Business
4 Ways To Use Simplicity To Your Advantage in Business
1) “Keep It Simple” – KISS
“KISS” is an abbreviation for “Keep It Simple, Stupid!”
The “KISS” principle states that most systems work best if they are kept simple rather than made complex.
“KISS” promotes simplicity as a key goal in design, and that unnecessary complexity should be avoided. This applies across the board, whether designing a piece of furniture, computer program, house, business, poster, event, book, or even a life.
“KISS” planning is particularly vital in small business where time and resources are extremely limited. Smart, simple planning alongside focused execution gives us the greatest chance of winning. We just need to do it! Simple!
“Simplicity is the ultimate sophistication.”
Leonardo da Vinci
2) “Keep It Simple” Branding
First Lady of Fashion, Coco Chanel, understood the power of simplicity and built a powerful brand based on the principle of keeping the clothing she designed simple, comfortable, and revealing.
Chanel’s “Little Black Dress” is a classic example of the power of simplicity. This evening or cocktail dress was simply cut, often quite short, and made to be long-lasting, versatile, affordable, and accessible to the widest market possible.
It’s ubiquity is such that it’s often simply referred to as the “LBD,” becoming a “must have” for generations of women.
Simplicity in branding and design is always memorable, powerful and effective. Mac’s Apple logo is a great example of that concept. Plus they provide quality.
For your business success you need a marketable product or service backed with great customer service that honors your promises, warranties or guarantees. Add a clear vision, committed staff, solid planning, sustainable pricing, and creative marketing and you’ll have a brand to be proud of that makes fabulous things happen!
“Simplicity is the keynote of all true elegance.”
3) “Keep It Simple” Workspaces
Focus and good time-management are a powerful double-edged sword. You’ll wield the entrepreneurial sword much more skillfully if your workspace is focused, simple and uncluttered.
A cluttered workspace with files, folders, coupons, pics, tools, lunch wrappers, nail clippers, empty pens, old bills, filled ashtrays and a wild array of assorted mish-mash scattered and piled on top of each other is a huge time-waster, brain-drain and distraction.
Eclectic still-life settings have their place, but not on a functioning desk or workbench. If you need that kind of atmosphere try creating a decorative wall, side-table, or shelf in the corner of your office and keep your desk and workspace separate, simple, uncluttered, on track and lazer-focused.
If you’re a business owner reading this, you’re probably still on your way to where you’re going. If so, you’ll need focus to get there, and a clear workspace will help you maintain that focus. It pays to “Keep It Clean“.
“The greatest ideas are the simplest.”
4) “Keep It Simple” Speaking
Ever been put to sleep by a speaker? I have. A Corel Draw teacher back in 1992.
My eyelids were allergic to his voice. A couple of minutes of him talking and I was asleep. If he’d opened a hypnotism or insomniac clinic he’d have made a fortune!
If you’re in sales, or run workshops and events, be aware of the body language of your audience, guests or prospects. If you spot someone going to sleep, and someone else poking themselves in the head with a fork to stay awake, that’s good feedback. It’s saying you need to pick up your pace, and make your presentation more relevant or interesting. Keep your message sharp, brief and to the point. Try altering your voice occassionally. And if possible walk around.
If you present for a living and suspect you’ve room for improvement I strongly recommend taking a brief public speaking course or joining a local Toastmasters group.
Hemingway’s writing tips (below) are invaluable when writing documents, website articles, advertisments, blogs, training material, instruction manuals, safety signage, public speaking, sales presentations, menus …. and much more.
1) Use short sentences
2) Use short paragraphs
3) Use vigorous English
People will be more interested in your pitch or story if you don’t aim over their head. Make it relevant. Keep it sharp and simple because we’re not all rocket scientists who are listening or reading.
“A child of five could understand this. Send someone to fetch a child of five.”
Thoreau said “Our life is frittered away by detail – Simplify, Simplify, Simplify.” Simplifying frees up our time and energy for more living, and the same applies in business. Simplifying our business model frees up our time and energy to do more business.
Here’s to keeping it simple in business, and giving stupid the KISS-off.
I wish you continued success,
Founder and CEO Australian Business Champions
Creator: TAOLife Studio
Articles: Gaye Writes