Quick Trend Monitoring Quiz #Biz

Gaye Crispin's Business Clinic - Trend Monitoring - Monitoring Matters - Gaye CrispinTrend Monitoring – Monitoring Matters

Don’t overestimate what will happen in the next 2 years,

and underestimate what will happen in the next 10 years.

Bill Gates

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Trend Monitoring by Gaye Crispin

Your business doesn’t operate in a  vacuum – no business does. It competes in a global marketplace that never sleeps where many business owners hope nobody moves and nothing changes … and all dream of a place ahead of the curve.

Change – It’s the one constant in business, industry and life in general. And because events and changes in the global landscape effect your business, you simply can’t afford to miss the signs when important changes and trends do come along because that’s what staying in business is all about.

Failing to monitor current trends in your industry is extremely dangerous because you’re tying your business to impotent, dated, uncompetitive and inefficient business methods.

Accurate trendspotting combined with clever rapid response will attract your competitor’s customers to you like moths to a flame because you’re better equipped to meet their needs.

Monitoring trends is good business because it’s how you stay ahead of the curve, and if you plan to survive and thrive in business that’s where you need to be. So please take a minute to run through the quiz below to check how comfortable you are with your current trend monitoring capacities or if they may be improved.

Quick Trend Monitoring Quiz by Gaye Crispin

1) What will my industry or product look like in 10 years time?

2) What’s my plan to stay current with trends and issues in my industry?

3) How well does my business recognise, address and capitalize on change?

4) How agile is my business?

5) How rapidly does my business adapt to sudden and subtle changes in customer expectations, behaviour and/or demand?

6) How do I stay aware of the changing likes and dislikes of my target market?

7) How effective is my current monitoring program?

8) What software programs, platforms or apps can help me achieve my monitoring goals

9) How well does my business benefit from the insights gained from my current monitoring program?

10) Does my business use this information to set new trends in my industry, and if not why not?

Gaye Crispin ©2014

Hi there,

How’d you fare with our quiz? Have you ever caught an early wave in a business trend? Have you ever set a trend in your industry? We’d love to hear your story!

Gaye Crispin

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On Freebies

Running a business is probably the most expensive race you’ll ever run. And with no guarantee of winning, and plenty of competition, it’s important to cut costs wherever possible. That’s why free stuff rocks! Freebies save you money.

A few free pens here, a few free notepads there, a few free teabag samples. They all add up. Appreciate them. Use them. As they say, “Take care of the pennies and the pounds will take care of themselves.”

Free Stuff Rocks!

Every day, world-wide, millions of businesses give away ship loads of freebies. Yes, that’s right! I said ship loads!

Freebies are one of the best ways for sellers to connect with us, be remembered by us, and be positively talked about by us. And they know it. Freebies also come in all shapes and sizes. A friend of mine receives free yoga lessons from a local yoga instructor in exchange for freely displaying his brochures in her busy little beauty salon.

She’s extremely happy with her yoga classes that never run out, and he’s thrilled at having a living, breathing, walking, talking, human yoga class advertorial who is a leading local centre of influence. A lot of her salon clients have since joined his yoga classes. It’s a fabulous win-win for all of them, and a great barter story for me to share here with you!

How many businesses out there want to give you free stuff? Or want to do a mutually beneficial trade with you? Are you open to trading offers? Do you let people know you’re open?

Free Stuff Rocks - Saying "Yes" to freebies is good business!  #ABCSuccessTip10Freebies As Conversation Starters

Give-aways and test samples are very much part of standard market-penetration practices and strategies. And many freebies are great quality.

Actually, they have to be good to succeed as marketing tools. Think of free Twinings samples. Do you think they’d put low grade tea in their give-aways?

Many companies invest heavily in producing quality ‘sample’ offers specifically designed to get the community talking to them and to each other about the freebie.

Businesses give truckloads shiploads of freebies away with the very specific aim of starting a conversation with you, me, your family, my family, your friends, my friends. Do you say “yes” to freebies, samples and discount coupons? If “no”, why not?

Expos & Trade Shows – Freebie Heaven

Expos and Trade Shows are freebie heaven. They’re also great ways to connect with other people in business, because business people need to mix with other business people to stay current and fresh.

Next time there’s a local business expo or trade show in your area, take a bit of time out, and go along. Do you want your local business community to support youur business? Well try supporting theirs! Invest a few hours at your local business expo or trade show, Rotary community event, Lions Club fundraising Market Day, or Chamber of Commerce Business After 5. Good things happen when you get connected.

Business Is People – Be Social 

Introduce yourself. Chat with exhibitors. Ask questions about their business. Tell them about your business. Hand out your business cards. Connect. Connect. Connect. Attending trade shows or business expos (on either side of the display table) is a great way to build awareness of your brand.

 

And when you’re there enter every competition. Collect the show bags and check out the goodies. If you like something in a particfular bag, tell them. Watch a demonstration. Sit in on a workshop. Give feedback. Get involved. Speak with the presenters after the workshop and add them as new business contacts. Connect with them on social media platforms! All these actions are an investment in your future and the future of your business.

Trade shows and expos are also interesting places to observe people in business relating to each other. Plus they’re great places to mix, mingle, connect, and re-connect with your local business community. And on a personal note, they always help replenish my supply of Minties, sticky-note pads, pens, 4GB USB sticks, and cute, colourful stress balls.

Free Stuff Rocks - Saying "Yes" to freebies is good business! #freebies #ABCSuccessTip10

Star Trek – Klingon Captain’s Chair

After The Show

Yes, you’ll probably receive a whole bunch of phone calls for the next few days after entering competitions at a trade show. That’s okay. That’s just another reason it’s called a “Trade” show.

You traded your details, and the right to be contacted, in the hope of winning that strange looking Star Trek Klingon desk chair with the unpronouncable name (some assembly required).

When you do receive those follow-up calls, be polite, listen to their pitch, and then present your offer or counter-offer when you’ve both finished talking about their offer.

Remember,  these calls are free leads or referrral bases for your business. You’ve every right to discuss your product or service with them in the conversation. And if they’re good sales people they’ll be interested to know what your business does and needs.

So, in the end, it really doesn’t matter who initiated the call. The bottom line is, it’s a business call and they’re a live lead on the other end of the phone! That means it’s time to sell!

Seth Godin Unleashing the idea virusAnd Finally –  A Freebie On Me

“Unleashing the Ideavirus” by Seth Godin

eBook give-aways are possibly my favourite freebie to give and receive, and “Unleashing the Ideavirus” by Seth Godin is a great gift.

This is the most read, full length eBook of all time, and possibly the greatest freebie in eBook history, to-date. All business owners should read it through at least twice!

Jay Levinson of Guerrilla Marketing fame said of the author, “Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What’s left? Seth Godin.”

Click here to download your free version. Alternatively, you can find the entire manifesto, along with slides and notes and other good stuff, at www.ideavirus.com  I hope you enjoy it.

 

Until next time, here’s to you success.

May you live long and prosper,

Gaye Crispin

Founder and CEO Australian Business Champions

Creator: TAOLife Studio

Articles: Gaye Writes

#SayNoKayToFGM

Free Stuff Rocks - Saying yes to freebies is good business!  #ABCSuccessTip10

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