Your Employees ARE Your Brand >>>

Gaye Crispin's Business Clinic -  Gaye Crispin - Shero Quotes - Your employees are your brand -

Your employees ARE your brand.

(Article author – Gaye Crispin)

Employees and Volunteers: The New Influencers

Did you know your employees and volunteers have more credibility with your customers and clients than you do?  And that’s good news if you know how to use it.

Credibility Research

In 2012,  Data collected from more than 30,000 people found the average employee has more credibility in the marketplace than their executive superiors or employers.

“The rise in credibility of regular employees was the greatest increase since 2004. This …..  should serve as a wake-up call to leaders and communicators………  companies should be looking for ways to activate their employees and connect them with customers and the community via ambassador programs, featuring them in media and advertising content, and engaging them more deeply in product innovation and problem solving.”

Brian Waring, Former Starbucks Marketing VP said. “ … the longer we keep and develop (invest in) our baristas, and the more they embrace our values,  the better our coffee and service are.”  

Starbucks also imparts a strong sense of appreciation, recognition and belonging to its employees by providing employees with free coffee and opportunities for flexible work schedules that fit around the employees lifestyle and other commitments. No doubt this strengthens Starbucks brand amongst friends and families of Starbucks employees.

Brand Ambassadors

By turning your employees into trusted brand ambassadors, your company can connect your strongest asset (your employees) and your most influential internal advocates (your employees) directly with your customer base, and your customer base’s networks.

And this is where company driven employee use of social media comes into it’s own, and is definitely nothing to be afraid of.

With good governance, guidance, management, clear objectives and policies in place, having your happy employees sharing your latest product and service news throughout their online networks could be just the branding boost your company needs.

– 

Competition Crusher

If you can learn how to work with “your employees are your brand”; and build your organisation around this principle, your staff and their networks and supporters will help ensure you have no competition.

 

by Gaye Crispin

Founder: Australian Business Champions

Connect with Gaye Crispin on Twitter

Gaye Crispin's Business Clinic -  Gaye Crispin - Shero Quotes - Your employees are your brand -

#employee #brand #influencers #competition #brandambassdors #success #BusinessTips #SmallBiz #Support

©  2014

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Gaye Crispin’s Business Clinic

‘Taking Care Of Business ‘

Business Tips, Ideas, Inspiration, Motivation and Support for Entrepreneurs and Small Business Owners

Gaye Crispin's Business Clinic

Gaye Crispin

Founder Australian Business Champions Community

Also supporting & promoting female entrepreneurs in Africa ~

Think Like Your Customer and Sell How Your Customer Likes It >> #ReadMore>>

Gaye Crispin's Business Clinic -  Think like your customer - Sell how they like it

Think Like Your Customer

by Gaye Crispin

Know Your Customer

To know your customer you must think like your customer. And to think like your customer you must first find out what your customer thinks. The easiest way to do this is to ask your customer what he or she thinks. By asking your customer what she or he thinks you are treating your customer like a person, and not a commodity, number, or wallet on legs, which is an essential ingredient to customer loyalty and retention.

By thinking like, and knowing, your customer, you’ll develop an ability to quickly identify and anticipate customer wants and needs. Thinking like your customer enables you to customize how you sell to match how your customer prefers to buy.

Achieve this and you will have no competition.

Sell How Your Customer Likes It?

It’s easy to think like your customer because you’re a customer too. Here are 6 practice questions on thinking like a customer?

Gaye Crispin's Business Clinic -  How I Buy - How You Sell1) How do you make your buying decisions and prefer to buy?

2) How do you like to be treated when you make a purchase?

3) What have been some of your most positive experiences as a customer?

4) What business features or qualities have impressed you greatly in enterprises you have purchased from?

5) What businesses are you loyal to, and why?

6) Are there businesses you have vowed never to return to, and why?

Do you treat your customers like people, or do you treat them like commodities, numbers or wallets on legs? Thinking like your customer helps you customize how you sell to match how your customer buys.

Do this and you will have no competition.

~

#Customer #Customize #Competition #Think #Success #BusinessTips #SmallBiz #Support

Think Like Your Customer © Gaye Crispin 2014

<<< Please help share this post

 

Gaye Crispin’s Business Clinic

‘Taking Care Of Business ‘

Business Tips, Ideas, Inspiration, Motivation and Support for Entrepreneurs and Small Business Owners

Gaye Crispin's Business Clinic

Gaye Crispin

Founder Australian Business Champions Community

Also supporting & promoting female entrepreneurs in Africa ~

Competition brings out the best in products and the worst in people. #BizTips #BizClinic

Gaye Crispin's Business Clinic -  Startup Essentials  - Competition brings out the best in products and the worst in people - David Sarnoff

Competition brings out the best in products

and the worst in people.

David Sarnoff

#DavidSarnoff #SmallBiz #Success #Support

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