Keep It Simple! 4 Tips For Simplicity In Business #ABCSuccessTip7

Success Tip #7 – Keep It Simple

KISS & WIN

Keep it Simple & Win More Business

4 Ways To Use Simplicity To Your Advantage in Business

1) “Keep It Simple” – KISS

Keep It Simple! Simplicity is Good Business #ABCSuccessTip7 “KISS” is an abbreviation for “Keep It Simple, Stupid!”

The “KISS” principle states that most systems work best if they are kept simple rather than made complex.

“KISS” promotes simplicity as a key goal in design, and that unnecessary complexity should be avoided.  This applies across the board, whether designing a piece of furniture, computer program, house, business, poster, event, book, or even a life.

“KISS” planning is particularly vital in small business where time and resources are extremely limited. Smart, simple planning alongside focused execution gives us the greatest chance of winning. We just need to do it! Simple!

“Simplicity is the ultimate sophistication.”

Leonardo da Vinci

Keep It Simple! Simplicity is Good Business #ABCSuccessTip7 2) “Keep It Simple” Branding 

First Lady of Fashion, Coco Chanel, understood the power of simplicity and built a powerful brand based on the principle of keeping the clothing she designed simple, comfortable, and revealing.

Chanel’s “Little Black Dress” is a classic example of the power of simplicity. This evening or cocktail dress was simply cut, often quite short, and made to be long-lasting, versatile, affordable, and accessible to the widest market possible.

It’s ubiquity is such that it’s often simply referred to as the “LBD,” becoming a “must have” for generations of women.

Simply MAC 

Keep It Simple! Simplicity is Good Business #ABCSuccessTip7 Simplicity in branding and design is always memorable, powerful and effective. Mac’s Apple logo is a great example of that concept. Plus they provide quality.

For your business success you need a marketable product or service backed with great customer service that honors your promises, warranties or guarantees. Add a clear vision, committed staff, solid planning, sustainable pricing, and creative marketing and you’ll have a brand to be proud of that makes fabulous things happen!

“Simplicity is the keynote of all true elegance.”

Coco Chanel

3) “Keep It Simple” Workspaces

Keep It Simple! Simplicity is Good Business #ABCSuccessTip7 Focus and good time-management are a powerful double-edged sword. You’ll wield the entrepreneurial sword much more skillfully if  your workspace is focused, simple and uncluttered.

A cluttered workspace with files, folders, coupons, pics, tools, lunch wrappers, nail clippers, empty pens, old bills, filled ashtrays and a wild array of assorted mish-mash scattered and piled on top of each other is a huge time-waster, brain-drain and distraction.

Eclectic still-life settings have their place, but not on a functioning desk or workbench. If you Keep It Simple! Simplicity is Good Business #ABCSuccessTip7 need that kind of atmosphere try creating a decorative wall, side-table, or shelf in the corner of your office and keep your desk and workspace separate, simple, uncluttered, on track and lazer-focused.

If you’re a business owner reading this, you’re probably still on your way to where you’re going. If so, you’ll need focus to get there, and a clear workspace will help you maintain that focus. It pays to “Keep It Clean“.

“The greatest ideas are the simplest.”

William Golding

4) “Keep It Simple” Speaking 

Keep It Simple! Simplicity is Good Business #ABCSuccessTip7 Ever been put to sleep by a speaker? I have. A Corel Draw teacher back in 1992.

My eyelids were allergic to his voice. A couple of minutes of him talking and I was asleep. If he’d opened a hypnotism or insomniac clinic he’d have made a fortune!

If you’re in sales, or run workshops and events, be aware of the body language of your audience, guests or prospects. If you spot someone going to sleep, and someone else poking themselves in the head with a fork to stay awake, that’s good feedback. It’s saying you need to pick up your pace, and make your presentation more relevant or interesting. Keep your message sharp, brief and to the point. Try altering your voice occassionally. And if possible walk around.

If you present for a living and suspect you’ve room for improvement I strongly recommend taking a brief public speaking course or joining a local Toastmasters group.

 

Simply Hemingway

Hemingway’s writing tips (below) are invaluable when writing documents, website articles, advertisments, blogs, training material, instruction manuals, safety signage, public speaking, sales presentations, menus ….  and much more.

1) Use short sentences

2) Use short paragraphs

3) Use vigorous English

People will be more interested in your pitch or story if you don’t aim over their head. Make it relevant. Keep it sharp and simple because we’re not all rocket scientists who are listening or reading.

“A child of five could understand this. Send someone to fetch a child of five.”

Groucho Marx

Keep It Simple! Simplicity is Good Business #ABCSuccessTip7

Thoreau said “Our life is frittered away by detail – Simplify, Simplify, Simplify.” Simplifying frees up our time and energy for more living, and the same applies in business. Simplifying our business model frees up our time and energy to do more business.

Here’s to keeping it simple in business, and giving stupid the KISS-off.

I wish you continued success,

Gaye Crispin

Founder and CEO Australian Business Champions

Creator: TAOLife Studio

Articles: Gaye Writes

 

 

Gaye Crispin's Business Clinic - Success Tip No 7 - Keep it simple

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Keep It Clean! “A place for everything and everything in its place” is good business #ABCSuccessTip6

Success Tip #6 – Keep ‘It’ Clean 

“A place for everything, and everything in its place” is good business.

Keep It Clean! A place for everything and everything in it's place is good business. #ABCSuccessTip6

Keep It Clean

Keep It Clean! A place for everything, and everything in it's place is good business #ABCSuccessTip6 Much has been written on the importance of image and first impressions. So much that I’d have thought there would be hardly any small business out there sporting an untidy shop front, bad phone manner, dirty car, scuffed shoes, tomato-sauce stained shirt, or a faulty link on their website. But there is!

Considering the money it takes to set up and maintain even the smallest business it doesn’t make sense not to tidy it up, prop it up, throw it out, clean it up, wipe it off, hide it, paint it, polish it, fix it, file it or flush it. And how long does it take to fix a broken link on a website?!

For More Space and Time, ‘Keep It Clean’

Keep It Clean! A place for everything, and everything in it's place is good business #ABCSuccessTip6 Mess reduces the space available for us to live or work in. It also wastes our valuable time as we rummage through the mess looking for things lost in the mess.

As a child I had an extremely neat relative who lived in a tiny and sparsely furnished house. Everything in her small house was functional and current, including food, bills and magazines. It was impossible to lose anything in her house.

When visitors would comment on her extreme neatness she would tell them it was because she hated housework with a vengeance, and she kept her house neat to avoid housework! It was always funny to hear her say that.

She would sometimes say she thought it took a lot of energy to be messy because everything takes twice as long to do or find in a messy house.

Her strange logic, “lazy people are neat and energetic people are messy,” has stuck with me for decades. And sometimes I’ll see a situation where I could swear she was right.

Regardless, I think most people agree it’s better to have more space and time available. And if you keep things neat and clean you will.

To Be In The Running For More Business, ‘Keep It Clean’

We’re judged by our appearance, whether we like it or not. In business, our ability to deliver is initially judged according to our appearance and reputation.

Are people being superficial when they judge us this way? Not really. Rapid judgements are essential skills we’ve developed to help us survive and progress as a species. We’re actually making judgements all the time, we’re just not always conscious of them. And most of our judgements are based on our physical senses, observations, personal standards and past experiences.

Because of that people will judge your ability to deliver their quality kitchen based on the state of your overflowing office trash can, or the mess on the back seat of your car from your trip to the beach last week-end.

So if you want to be in the running for more business it’s better to keep it clean!

Keep It Clean! A place for everything, and everything in it's place is good business #ABCSuccessTip6 Clean and Neat Inspires Confidence

The face of your business doesn’t need to be lavish or perfect, but it should be clean and neat.

Your business face is a tool of your trade, and rightly or wrongly it reflects as you, both personally and professionally. Basically, it’s one of the few things the market has to gauge your product or work on.

A clean and neatly presented business face inspires confidence in customers, staff, and us – the owners. What is yours saying about you?

Here’s to keeping it clean, and I wish you continued success,

Gaye Crispin

Founder and CEO Australian Business Champions

Creator: TAOLife Studio

Articles: Gaye Writes

 

 

Gaye Crispin's Business Clinic - Success Tip No 6 - Keep it clean

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Know Your Customer: The What, Why, When, How, Where and Who of Selling #ABCSuccessTip5

Success Tip #5 – Know Your Customer, And Then Get to Know Your Customer

The What, Why, When, How, Where and Who of Selling

“You must know your ideal customer, know how your ideal customer thinks, and know your ideal customer’s buying preferences.”

Gaye Crispin

Know Your Customer: The What, Why, When, How, Where and Who of Selling   #SuccessTip5

2) Now you need to get to know your ideal customer.

Once you and your ideal customer are connected you need to learn a little more about them, and their buying preferences and habits.

You need to know things like:

Know Your Customer: The What, Why, When, How, Where and Who of Selling   #ABCSuccessTip5where they currently buy from,

what they buy,

why they chose their current supplier,

what they like about them,

when and

how often they buy from them,

who they deal with within that organisation, and

what they like about that particular business relationship. Then you need to make sure your ideal customer knows

how and

where you can contacted, and

who the best person is in your organisation to look after their needs. Make the introduction personally or by email if necessary.

Then be ready to stand and deliver!

Get to know your customer, give your customer what he or she wants, and you’ll have a happy customer who passionately spread the word about your great product or service.

Here’s to good business, reciprocal relationships,  and long-term success,

Gaye Crispin

Founder and CEO Australian Business Champions

Creator: TAOLife Studio

Articles: Gaye Writes

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Gaye Crispin's Business Clinic - Success Tip No 5 - Know your customer

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Pop a Mint! A good breath is good for business. #ABCSuccessTip4

Success Tip #4 – Pop A Mint

For want of a breath mint a job was lost.

Gaye Crispin's Business Clinic - Success Tip 4 - Bad Breath Is Bad BusinessI still remember him. Or at least I remember his breath. The breath of a job interviewee over 25 years ago.

He presented well. His suit and shoes were immaculate. But his breath! His breath hailed from the very bowels of hell itself and could strip paint off walls.

Staff sitting a few feet away from my desk, and overcome by the fumes, were gesturing half-comical-half-threatening signals that screamed “DO NOT HIRE THAT MAN!!!”

What could I do? I felt sorry for the guy. It was obvious he really wanted the job, but the stench – it was killing me! And a breath like that would kill any business.

Gaye Crispin's Business Clinic - Success Tip 4 - Bad Breath Is Bad BusinessSince then I’ve learned a little about bad breath, what causes bad breath and how bad breath can negatively impact on just about any business.

The good news is it can easily be managed and overcome because not all bad breath is due to poor dental hygiene, or bad health.

I’ve also learned that some bad breath is actually work-related!

3 common causes of bad breath.

Gaye Crispin's Business Clinic - Bad Breath is Bad Business 21) Lots of talking. Roles that require a lot of talking can cause bad breath that would make “The Toxic Avenger” jealous. Some examples of talking jobs are public speaking, consulting, sales, demonstrating, teaching, advisor roles, etc.

 

2) Not eating breakfast. The breath of many people who don’t eat breakfast could fuel a rocketship to the moon, but eating breakfast can fix that. Somehow, food seems to put a lid on some of the the oral ‘night gases’ we produce, so eating even a light breakfast like a banana or museli bar can sometimes make all the difference.

3) A dry mouth. A dry mouth after a particularly long phone conversation or sales appointment can transform you into “The Breath-Monster From Hell.”  Just drinking a glass of water afterwards with a squeeze of fresh lemon or a sprig of mint in it can work wonders for dry mouth breath odour.

They say, “Only your friends will tell you if your breath stinks.” 

Be aware of other people’s body language. What is their body language saying about your breath?

You could ask friends and family if they have ever noticed you with bad breath.  If “yes,” try using a mouth wash and keeping a few breath mints handy at all times. If this doesn’t work see your doctor, naturopath or herbalist.

And of course, the most important thing you can do to maintain good oral hygiene is visit your dentist and dental hygienist regularly.

What ever you do, don’t do nothing. It’s your business and a good fresh breath is good for business.

To good breath and long-term success,

Gaye Crispin

Founder and CEO Australian Business Champions

Creator: TAOLife Studio

Articles: Gaye Writes

Gaye Crispin's Business Clinic - Success Tip 4 - Bad Breath Is Bad Business

#ABCSuccessTip4

 

Strong listening gives you the edge. This leader should have listened! #ABCBizSuccessTip3

 Success Tip #3 – Listen To Hear

Strong Listening Skills Give You The Edge #ABCBizTips

Strong Listening Skills Give You The Edge #ABCBizTips

Not all sales calls are a waste of time. In fact, professional sales consultants are just as concerned as you are about wasting time.

Good listening means better hearing. Better hearing saves you time, reduces friction and conflict, and helps you make less mistakes which means you make more money.

Active listening gives you the edge. Plus, it’s polite. Listen to hear!

Gaye Crispin's Business Clinic - Success Tip No 3 - Listen to Hear

 Gaye Crispin’s Business Clinic #ABCBizTips



The “Be Punctual” poem by Gaye Crispin #sales #biz

Success Tip #2 – Always Be On Time

The “Be Punctual” poem by Gaye Crispin ©2012

Be Punctual by Gaye Crispin  #ABCBizTips

Never be late

 

Always be punctual

Never be late

Treat each appointment

Like a very first date

Be Punctual by Gaye Crispin  #ABCBizTips

Nose Hare

 

Polish your shoes

Trim your nose hair

Pluck, clip and preen

Show that you care

Be Punctual by Gaye Crispin  #ABCBizTips

Wear a big smile

 

Be a bit early

Pause for while

Gather your thoughts

And wear a big smile

Be Punctual by Gaye Crispin  #ABCBizTips

Now go out and get!

 

This is your moment

The stage it is set

You’ve reviewed, revised, rehearsed

Now go out and get!

Gaye Crispin ©2012

 Gaye Crispin’s Business Clinic #ABCBizTips

Gaye Crispin's Business Clinic - Success Tip No 2 - Be on time