Free Stuff Rocks – Saying “Yes” to freebies is good business! #freebies #ABCSuccessTip10

Free Stuff Rocks - Saying "Yes" to freebies is good business!  #ABCSuccessTip10

On Freebies

Running a business is probably the most expensive race you’ll ever run. And with no guarantee of winning, and plenty of competition, it’s important to cut costs wherever possible. That’s why free stuff rocks! Freebies save you money.

A few free pens here, a few free notepads there, a few free teabag samples. They all add up. Appreciate them. Use them. As they say, “Take care of the pennies and the pounds will take care of themselves.”

Free Stuff Rocks!

Every day, world-wide, millions of businesses give away ship loads of freebies. Yes, that’s right! I said ship loads!

Freebies are one of the best ways for sellers to connect with us, be remembered by us, and be positively talked about by us. And they know it. Freebies also come in all shapes and sizes. A friend of mine receives free yoga lessons from a local yoga instructor in exchange for freely displaying his brochures in her busy little beauty salon.

She’s extremely happy with her yoga classes that never run out, and he’s thrilled at having a living, breathing, walking, talking, human yoga class advertorial who is a leading local centre of influence. A lot of her salon clients have since joined his yoga classes. It’s a fabulous win-win for all of them, and a great barter story for me to share here with you!

How many businesses out there want to give you free stuff? Or want to do a mutually beneficial trade with you? Are you open to trading offers? Do you let people know you’re open?

Free Stuff Rocks - Saying "Yes" to freebies is good business!  #ABCSuccessTip10Freebies As Conversation Starters

Give-aways and test samples are very much part of standard market-penetration practices and strategies. And many freebies are great quality.

Actually, they have to be good to succeed as marketing tools. Think of free Twinings samples. Do you think they’d put low grade tea in their give-aways?

Many companies invest heavily in producing quality ‘sample’ offers specifically designed to get the community talking to them and to each other about the freebie.

Businesses give truckloads shiploads of freebies away with the very specific aim of starting a conversation with you, me, your family, my family, your friends, my friends. Do you say “yes” to freebies, samples and discount coupons? If “no”, why not?

Expos & Trade Shows – Freebie Heaven

Expos and Trade Shows are freebie heaven. They’re also great ways to connect with other people in business, because business people need to mix with other business people to stay current and fresh.

Next time there’s a local business expo or trade show in your area, take a bit of time out, and go along. Do you want your local business community to support youur business? Well try supporting theirs! Invest a few hours at your local business expo or trade show, Rotary community event, Lions Club fundraising Market Day, or Chamber of Commerce Business After 5. Good things happen when you get connected.

Business Is People – Be Social 

Introduce yourself. Chat with exhibitors. Ask questions about their business. Tell them about your business. Hand out your business cards. Connect. Connect. Connect. Attending trade shows or business expos (on either side of the display table) is a great way to build awareness of your brand.

 

And when you’re there enter every competition. Collect the show bags and check out the goodies. If you like something in a particfular bag, tell them. Watch a demonstration. Sit in on a workshop. Give feedback. Get involved. Speak with the presenters after the workshop and add them as new business contacts. Connect with them on social media platforms! All these actions are an investment in your future and the future of your business.

Trade shows and expos are also interesting places to observe people in business relating to each other. Plus they’re great places to mix, mingle, connect, and re-connect with your local business community. And on a personal note, they always help replenish my supply of Minties, sticky-note pads, pens, 4GB USB sticks, and cute, colourful stress balls.

Free Stuff Rocks - Saying "Yes" to freebies is good business! #freebies #ABCSuccessTip10

Star Trek – Klingon Captain’s Chair

After The Show

Yes, you’ll probably receive a whole bunch of phone calls for the next few days after entering competitions at a trade show. That’s okay. That’s just another reason it’s called a “Trade” show.

You traded your details, and the right to be contacted, in the hope of winning that strange looking Star Trek Klingon desk chair with the unpronouncable name (some assembly required).

When you do receive those follow-up calls, be polite, listen to their pitch, and then present your offer or counter-offer when you’ve both finished talking about their offer.

Remember,  these calls are free leads or referrral bases for your business. You’ve every right to discuss your product or service with them in the conversation. And if they’re good sales people they’ll be interested to know what your business does and needs.

So, in the end, it really doesn’t matter who initiated the call. The bottom line is, it’s a business call and they’re a live lead on the other end of the phone! That means it’s time to sell!

Seth Godin Unleashing the idea virusAnd Finally –  A Freebie On Me

“Unleashing the Ideavirus” by Seth Godin

eBook give-aways are possibly my favourite freebie to give and receive, and “Unleashing the Ideavirus” by Seth Godin is a great gift.

This is the most read, full length eBook of all time, and possibly the greatest freebie in eBook history, to-date. All business owners should read it through at least twice!

Jay Levinson of Guerrilla Marketing fame said of the author, “Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What’s left? Seth Godin.”

Click here to download your free version. Alternatively, you can find the entire manifesto, along with slides and notes and other good stuff, at www.ideavirus.com  I hope you enjoy it.

 

Until next time, here’s to you success.

May you live long and prosper,

Gaye Crispin

Founder and CEO Australian Business Champions

Creator: TAOLife Studio

Articles: Gaye Writes

#SayNoKayToFGM

Free Stuff Rocks - Saying yes to freebies is good business!  #ABCSuccessTip10

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Keep It Clean! “A place for everything and everything in its place” is good business #ABCSuccessTip6

Success Tip #6 – Keep ‘It’ Clean 

“A place for everything, and everything in its place” is good business.

Keep It Clean! A place for everything and everything in it's place is good business. #ABCSuccessTip6

Keep It Clean

Keep It Clean! A place for everything, and everything in it's place is good business #ABCSuccessTip6 Much has been written on the importance of image and first impressions. So much that I’d have thought there would be hardly any small business out there sporting an untidy shop front, bad phone manner, dirty car, scuffed shoes, tomato-sauce stained shirt, or a faulty link on their website. But there is!

Considering the money it takes to set up and maintain even the smallest business it doesn’t make sense not to tidy it up, prop it up, throw it out, clean it up, wipe it off, hide it, paint it, polish it, fix it, file it or flush it. And how long does it take to fix a broken link on a website?!

For More Space and Time, ‘Keep It Clean’

Keep It Clean! A place for everything, and everything in it's place is good business #ABCSuccessTip6 Mess reduces the space available for us to live or work in. It also wastes our valuable time as we rummage through the mess looking for things lost in the mess.

As a child I had an extremely neat relative who lived in a tiny and sparsely furnished house. Everything in her small house was functional and current, including food, bills and magazines. It was impossible to lose anything in her house.

When visitors would comment on her extreme neatness she would tell them it was because she hated housework with a vengeance, and she kept her house neat to avoid housework! It was always funny to hear her say that.

She would sometimes say she thought it took a lot of energy to be messy because everything takes twice as long to do or find in a messy house.

Her strange logic, “lazy people are neat and energetic people are messy,” has stuck with me for decades. And sometimes I’ll see a situation where I could swear she was right.

Regardless, I think most people agree it’s better to have more space and time available. And if you keep things neat and clean you will.

To Be In The Running For More Business, ‘Keep It Clean’

We’re judged by our appearance, whether we like it or not. In business, our ability to deliver is initially judged according to our appearance and reputation.

Are people being superficial when they judge us this way? Not really. Rapid judgements are essential skills we’ve developed to help us survive and progress as a species. We’re actually making judgements all the time, we’re just not always conscious of them. And most of our judgements are based on our physical senses, observations, personal standards and past experiences.

Because of that people will judge your ability to deliver their quality kitchen based on the state of your overflowing office trash can, or the mess on the back seat of your car from your trip to the beach last week-end.

So if you want to be in the running for more business it’s better to keep it clean!

Keep It Clean! A place for everything, and everything in it's place is good business #ABCSuccessTip6 Clean and Neat Inspires Confidence

The face of your business doesn’t need to be lavish or perfect, but it should be clean and neat.

Your business face is a tool of your trade, and rightly or wrongly it reflects as you, both personally and professionally. Basically, it’s one of the few things the market has to gauge your product or work on.

A clean and neatly presented business face inspires confidence in customers, staff, and us – the owners. What is yours saying about you?

Here’s to keeping it clean, and I wish you continued success,

Gaye Crispin

Founder and CEO Australian Business Champions

Creator: TAOLife Studio

Articles: Gaye Writes

 

 

Gaye Crispin's Business Clinic - Success Tip No 6 - Keep it clean

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Pop a Mint! A good breath is good for business. #ABCSuccessTip4

Success Tip #4 – Pop A Mint

For want of a breath mint a job was lost.

Gaye Crispin's Business Clinic - Success Tip 4 - Bad Breath Is Bad BusinessI still remember him. Or at least I remember his breath. The breath of a job interviewee over 25 years ago.

He presented well. His suit and shoes were immaculate. But his breath! His breath hailed from the very bowels of hell itself and could strip paint off walls.

Staff sitting a few feet away from my desk, and overcome by the fumes, were gesturing half-comical-half-threatening signals that screamed “DO NOT HIRE THAT MAN!!!”

What could I do? I felt sorry for the guy. It was obvious he really wanted the job, but the stench – it was killing me! And a breath like that would kill any business.

Gaye Crispin's Business Clinic - Success Tip 4 - Bad Breath Is Bad BusinessSince then I’ve learned a little about bad breath, what causes bad breath and how bad breath can negatively impact on just about any business.

The good news is it can easily be managed and overcome because not all bad breath is due to poor dental hygiene, or bad health.

I’ve also learned that some bad breath is actually work-related!

3 common causes of bad breath.

Gaye Crispin's Business Clinic - Bad Breath is Bad Business 21) Lots of talking. Roles that require a lot of talking can cause bad breath that would make “The Toxic Avenger” jealous. Some examples of talking jobs are public speaking, consulting, sales, demonstrating, teaching, advisor roles, etc.

 

2) Not eating breakfast. The breath of many people who don’t eat breakfast could fuel a rocketship to the moon, but eating breakfast can fix that. Somehow, food seems to put a lid on some of the the oral ‘night gases’ we produce, so eating even a light breakfast like a banana or museli bar can sometimes make all the difference.

3) A dry mouth. A dry mouth after a particularly long phone conversation or sales appointment can transform you into “The Breath-Monster From Hell.”  Just drinking a glass of water afterwards with a squeeze of fresh lemon or a sprig of mint in it can work wonders for dry mouth breath odour.

They say, “Only your friends will tell you if your breath stinks.” 

Be aware of other people’s body language. What is their body language saying about your breath?

You could ask friends and family if they have ever noticed you with bad breath.  If “yes,” try using a mouth wash and keeping a few breath mints handy at all times. If this doesn’t work see your doctor, naturopath or herbalist.

And of course, the most important thing you can do to maintain good oral hygiene is visit your dentist and dental hygienist regularly.

What ever you do, don’t do nothing. It’s your business and a good fresh breath is good for business.

To good breath and long-term success,

Gaye Crispin

Founder and CEO Australian Business Champions

Creator: TAOLife Studio

Articles: Gaye Writes

Gaye Crispin's Business Clinic - Success Tip 4 - Bad Breath Is Bad Business

#ABCSuccessTip4