The biggest mistake a small business can make is to think like a small business. #SmallBusiness

Gaye Crispin's Business Clinic - The biggest mistake a small business can make is to think like a small businessThe biggest mistake a Small Business can make

is to think like a Small Business

#SmallBusiness #BizTips #Business #BusinessSuccess

 

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Gaye Crispin’s Business Clinic

‘Taking Care Of Business ‘

Business Tips, Ideas, Inspiration, Motivation and Support for Entrepreneurs and Small Business Owners

Gaye Crispin's Business Clinic

Gaye Crispin

Founder Australian Business Champions Community

Also supporting & promoting female entrepreneurs in Africa ~

I am looking for a lot of men with an infinite capacity to NOT know what can’t be done. Henry Ford #BizTips

Gaye Crispin's Business Clinic -  Henry Ford - Business Success Tips - I am looking for a lot of men who have an infinite capacity to NOT know what can't be done.

I am looking for a lot of men with an infinite capacity to

NOT know what can’t be done.

Henry Ford

Henry Ford’s Greatest Business Success Tips

#HenryFord #BusinessTips #SmallBiz #Success #Support

Gaye Crispin’s Business Clinic

‘Taking Care Of Business’

Free Business Tips and Support for Entrepreneurs and Small Business Owners

Gaye Crispin's Business Clinic

Gaye Crispin

Founder Australian Business Champions Community

Supporting & promoting female entrepreneurs in Africa ~ #Africa4Africans website give-aways

A Peek Inside The Entrepreneur’s Brain #BizClinic #BizTips

Gaye Crispin's Business Clinic -  Startup Essentials  - Inside the Entrepreneur's Brain

Inside The Entrepreneur’s Brain

#Entrepreneur #Business #SmallBiz #Success #Support

Gaye Crispin’s Business Clinic

‘Taking Care Of Business’

Free Business Tips and Support for Entrepreneurs and Small Business Owners

Gaye Crispin's Business Clinic

Gaye Crispin

Founder Australian Business Champions Community

Supporting & promoting female entrepreneurs in Africa ~ #Africa4Africans website give-aways


10 Common Entrepreneurial Traits #BizTips #BizClinic

Gaye Crispin's Business Clinic -  Startup Essentials  - 10 Common Entrepreneurial Traits

10 Common Entrepreneurial Traits

#Entrepreneur #Business #SmallBiz #Success #Support

Gaye Crispin’s Business Clinic

‘Taking Care Of Business’

Free Business Tips and Support for Entrepreneurs and Small Business Owners

Gaye Crispin's Business Clinic

Gaye Crispin

Founder Australian Business Champions Community

Supporting & promoting female entrepreneurs in Africa ~ #Africa4Africans website give-aways


Henry Ford’s 1 Rule #BizTips #BizClinic

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Gaye Crispin's Business Clinic -  Startup Essentials  - Henry Ford's Number 1 Rule

Henry Ford’s 1 Rule

There is one rule for industrialists and that is: make the best quality goods possible at the lowest cost possible, paying the highest wages possible.

Henry Ford

#SuccessTips #SmallBizTips #HenryFord #Success #Support

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Background

In 1914, Henry Ford started an industrial revolution by more than doubling wages to $5 a day—a move that helped build the U.S. middle class and the modern economy.

In 1913, to help meet the growing demand for the Model T, Henry Ford turned his attention to improving the manufacturing processes. The business model Ford developed—production on a grand scale, performed by well-paid workers—spread throughout the world and became the manufacturing standard for everything from vacuum sweepers to cars, and more.

Henry Ford - Transforming the Assembly Line

Transforming the Assembly Line

The moving assembly line was perhaps Ford Motor Company’s single greatest contribution to the automotive manufacturing process. First implemented at the Highland Park plant in Michigan, the new technique allowed individual workers to stay in one place and perform the same task repeatedly on multiple vehicles that passed by them.

The moving assembly line proved tremendously efficient, helping the company to far surpass the production levels of its competitors while making its vehicles more affordable.

The $5-a-day Workday

After the success of the moving assembly line, Henry Ford had another transformative idea: in January 1914, he startled the world by announcing that Ford Motor Company would pay $5 a day to its workers. The pay increase would also be accompanied by a shorter workday (from nine to eight hours). While this rate didn’t automatically apply to every worker, it more than doubled the average autoworker’s wage.

While Henry’s primary objective was to reduce worker attrition—labor turnover from monotonous assembly line work was high—newspapers from all over the world reported the story as an extraordinary gesture of goodwill.

Thousands of Workers Flock to Detroit

After Ford’s announcement, thousands of prospective workers showed up at the Ford Motor Company employment office. People surged toward Detroit from the American South and the nations of Europe. As expected, employee turnover diminished. And, by creating an eight-hour day, Ford could run three shifts instead of two, increasing productivity.

Henry Ford had reasoned that since it was now possible to build inexpensive cars in volume, more of them could be sold if employees could afford to buy them. The $5 day helped better the lot of all American workers and contributed to the emergence of the American middle class. In the process, Henry Ford had changed manufacturing forever.

Information courtesy of Ford Corporate News Centre  http://corporate.ford.com/news-center/press-releases-detail/677-5-dollar-a-day

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Gaye Crispin’s Business Clinic

‘Taking Care Of Business’

Free Business Tips and Support for Entrepreneurs and Small Business Owners

Gaye Crispin's Business Clinic

Gaye Crispin

Founder Australian Business Champions Community

Supporting & promoting female entrepreneurs in Africa ~ #Africa4Africans website give-aways

 


11 Simple Steps To A Great Tagline #BizTips

Gaye Crispin's Business Clinic -  Startup Essentials  - 11 Steps To A Kick-Butt Tagline1

11 Steps to a Kick-Butt Tagline

#FreeSuccessTips #Taglines #SmallBiz #Success #Support

I highly recommend investing 18 minutes in watching this video before beginning work on a new slogan or tagline. I believe it will pay handsome dividends 🙂

Gaye Crispin’s Business Clinic

‘Taking Care Of Business’

Free Business Tips and Support for Entrepreneurs and Small Business Owners

Gaye Crispin's Business Clinic

Gaye Crispin

Founder Australian Business Champions Community

Supporting & promoting female entrepreneurs in Africa ~ #Africa4Africans website give-aways

 


How Great Leaders Inspire Action #SmallBiz #Support

“How Great Leaders Inspire Action”

with Simon Sinek

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Essential viewing if writing or rewriting a company’s slogan, key message or tagline.

Notes:

Notes from "How Great Leaders Inspire Action" by Simon Sinek #SuccessTips #SmallBiz1) The Golden Circle: Why, How, What vs What, How, Why.

2) What is your purpose? What is your cause? What is your belief? And why should anyone care?

3) “People don’t buy what you do, they buy why you do it.”

4) “The goal is not to do business with everybody who needs what you have, the goal is to do business with people who believe what you believe.”

5) “the goal is not to hire people who need a job, but to hire people who believe what you believe.”

6) “If you talk about what you believe you’ll attract those who believe what you believe.”

Notes from "How Great Leaders Inspire Action" by Simon Sinek #SuccessTips #SmallBiz7) Law of Diffusion of Innovation.

8) “The majority will not try something until someone else has tried it first.”

9) “The Innovators and Early Adopters are comfortable in trying new things first.”

10) People will buy why you do what you do if it agrees with what they believe, and why they do what they do.

11) TiVo example – TiVo advertised the what not the why. They told – not sold.

12) Dr Martin Luther King delivered his “I Have a Dream” speech on August 28, 1963. Dr King didn’t tell people what needed to change in America, he told people what he believed. “I believe…..” Dr King delivered the “I have a dream” speech, not the “I have a plan” speech.

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Gaye Crispin’s Business Clinic

‘Taking Care Of Business’

Free Business Tips and Support for Entrepreneurs and Small Business Owners

Gaye Crispin's Business Clinic

Gaye Crispin

Founder Australian Business Champions Community

Supporting & promoting female entrepreneurs in Africa ~ #Africa4Africans website give-aways

 

The way to succeed is to double your error rate. Thomas J. Watson, Sr. #ABCSuccessTips

Gaye Crispin's Business Clinic -  Thomas J Watson Sr - The way to succeed is to double your error rate

The way to succeed is to double your error rate.

Thomas J. Watson, Sr

Gaye Crispin’s Business Clinic

Business  Success Tips and Support for Entrepreneurs and Small Business Owners

Free Stuff Rocks – Saying “Yes” to freebies is good business! #freebies #ABCSuccessTip10

Free Stuff Rocks - Saying "Yes" to freebies is good business!  #ABCSuccessTip10

On Freebies

Running a business is probably the most expensive race you’ll ever run. And with no guarantee of winning, and plenty of competition, it’s important to cut costs wherever possible. That’s why free stuff rocks! Freebies save you money.

A few free pens here, a few free notepads there, a few free teabag samples. They all add up. Appreciate them. Use them. As they say, “Take care of the pennies and the pounds will take care of themselves.”

Free Stuff Rocks!

Every day, world-wide, millions of businesses give away ship loads of freebies. Yes, that’s right! I said ship loads!

Freebies are one of the best ways for sellers to connect with us, be remembered by us, and be positively talked about by us. And they know it. Freebies also come in all shapes and sizes. A friend of mine receives free yoga lessons from a local yoga instructor in exchange for freely displaying his brochures in her busy little beauty salon.

She’s extremely happy with her yoga classes that never run out, and he’s thrilled at having a living, breathing, walking, talking, human yoga class advertorial who is a leading local centre of influence. A lot of her salon clients have since joined his yoga classes. It’s a fabulous win-win for all of them, and a great barter story for me to share here with you!

How many businesses out there want to give you free stuff? Or want to do a mutually beneficial trade with you? Are you open to trading offers? Do you let people know you’re open?

Free Stuff Rocks - Saying "Yes" to freebies is good business!  #ABCSuccessTip10Freebies As Conversation Starters

Give-aways and test samples are very much part of standard market-penetration practices and strategies. And many freebies are great quality.

Actually, they have to be good to succeed as marketing tools. Think of free Twinings samples. Do you think they’d put low grade tea in their give-aways?

Many companies invest heavily in producing quality ‘sample’ offers specifically designed to get the community talking to them and to each other about the freebie.

Businesses give truckloads shiploads of freebies away with the very specific aim of starting a conversation with you, me, your family, my family, your friends, my friends. Do you say “yes” to freebies, samples and discount coupons? If “no”, why not?

Expos & Trade Shows – Freebie Heaven

Expos and Trade Shows are freebie heaven. They’re also great ways to connect with other people in business, because business people need to mix with other business people to stay current and fresh.

Next time there’s a local business expo or trade show in your area, take a bit of time out, and go along. Do you want your local business community to support youur business? Well try supporting theirs! Invest a few hours at your local business expo or trade show, Rotary community event, Lions Club fundraising Market Day, or Chamber of Commerce Business After 5. Good things happen when you get connected.

Business Is People – Be Social 

Introduce yourself. Chat with exhibitors. Ask questions about their business. Tell them about your business. Hand out your business cards. Connect. Connect. Connect. Attending trade shows or business expos (on either side of the display table) is a great way to build awareness of your brand.

 

And when you’re there enter every competition. Collect the show bags and check out the goodies. If you like something in a particfular bag, tell them. Watch a demonstration. Sit in on a workshop. Give feedback. Get involved. Speak with the presenters after the workshop and add them as new business contacts. Connect with them on social media platforms! All these actions are an investment in your future and the future of your business.

Trade shows and expos are also interesting places to observe people in business relating to each other. Plus they’re great places to mix, mingle, connect, and re-connect with your local business community. And on a personal note, they always help replenish my supply of Minties, sticky-note pads, pens, 4GB USB sticks, and cute, colourful stress balls.

Free Stuff Rocks - Saying "Yes" to freebies is good business! #freebies #ABCSuccessTip10

Star Trek – Klingon Captain’s Chair

After The Show

Yes, you’ll probably receive a whole bunch of phone calls for the next few days after entering competitions at a trade show. That’s okay. That’s just another reason it’s called a “Trade” show.

You traded your details, and the right to be contacted, in the hope of winning that strange looking Star Trek Klingon desk chair with the unpronouncable name (some assembly required).

When you do receive those follow-up calls, be polite, listen to their pitch, and then present your offer or counter-offer when you’ve both finished talking about their offer.

Remember,  these calls are free leads or referrral bases for your business. You’ve every right to discuss your product or service with them in the conversation. And if they’re good sales people they’ll be interested to know what your business does and needs.

So, in the end, it really doesn’t matter who initiated the call. The bottom line is, it’s a business call and they’re a live lead on the other end of the phone! That means it’s time to sell!

Seth Godin Unleashing the idea virusAnd Finally –  A Freebie On Me

“Unleashing the Ideavirus” by Seth Godin

eBook give-aways are possibly my favourite freebie to give and receive, and “Unleashing the Ideavirus” by Seth Godin is a great gift.

This is the most read, full length eBook of all time, and possibly the greatest freebie in eBook history, to-date. All business owners should read it through at least twice!

Jay Levinson of Guerrilla Marketing fame said of the author, “Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What’s left? Seth Godin.”

Click here to download your free version. Alternatively, you can find the entire manifesto, along with slides and notes and other good stuff, at www.ideavirus.com  I hope you enjoy it.

 

Until next time, here’s to you success.

May you live long and prosper,

Gaye Crispin

Founder and CEO Australian Business Champions

Creator: TAOLife Studio

Articles: Gaye Writes

#SayNoKayToFGM

Free Stuff Rocks - Saying yes to freebies is good business!  #ABCSuccessTip10

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Chunk It Down: Turning your “To-Do” list into your “Ta-Da” list! #ABCSuccessTip9

Success Tip #9 – Chunk It Down

Chunk It Down: Turning your "To-Do" list into your "Ta-da" list!  #ABCSuccessTip9Turning your “To-Do” List into your “Ta-Da” List!

Ever had so many jobs to do you didn’t know where to start? Or a project so large and overwhelming, you’re still circling it today?

Chunking down may be the answer. Chunking down can help you achieve a deadline, finish a project, tidy a room, get through a large project, lose weight, turn out a fabulous banquet, finish a task, or turn your “To-Do” list into your “Ta-Da” list!

Chunk It Down: Turning your "To-Do" list into your "Ta-Da" list!  #ABCSuccessTip9Chunk It Down

Chunking down takes large, difficult, time-consuming, or overwhelming projects or plans, and breaks them down into small, bite-sized, manageable, chunks or actions. These chunks or actions are then worked through, one-at-a-time, until the task is accomplished or project completed.

By reducing our projects down to a series of small-and-much-more-comfortable-to-contemplate-and-manage chunks we are far less likely to find the task daunting and overwhelming because all we need do is focus on one small, manageable part at a time.

I’ve chunked down everything from creating business plans, building a restaurant, developing and training in time-management, training sales staff, selling investment property over the phone, writing poetry, cleaning house, helping kids with school projects, losing weight, planning holidays and family banquets, writing blogs, building websites, and renovating properties.

With drive and determination we can reduce the largest of projects and goals down to a series of small, logical tasks capable of being worked through one-at-a-time. And sometimes by even the most inexperienced operators.

Chunking down is production-line planning, and it doesn’t get much easier or simpler than that!

 

Chunk It Down: Turning your "To-Do" list into your "Ta-da" list!  #ABCSuccessTip9The Process – Bite-Sized Chunks

How do you eat an elephant? One bite at a time.

1) Break the project, plan or goal down into small, manageable, bite-sized chunks and list them.

2) Prioritise these chunks according to their order of importance. Place important and urgent tasks at top of list. If you’re in business, place important sales calls and all tasks directly related to producing immediate income at the top of your list, alongside lunch and all other urgent and important tasks.

3) Nail your foot to the floor. Work through your list until complete.

4) Rush to medical centre, have tetanus shot, get nail removed!

Run The Day

Chunk It Down: Turning your "To-Do" list into your "Ta-da" list!  #ABCSuccessTip9Run The Day – Either you run the day or the day runs you.

The ‘secret to success’ when chunking down is not beauty, brains, brawn, IQ, EQ or R2D2.

The secret to success in chunking down is drive, persistence, committment and perseverence. Just continue chunking until you’ve worked your way through all the tasks on your to-do list. And don’t stop there. Once completed, select another goal or task and repeat the process.

So get chunking until there’s nothing left to chunk and you’re the one running your days. That’s a great kind of FREEDOM!

To your success,

 

Gaye Crispin

Founder and CEO Australian Business Champions

Creator: TAOLife Studio

Articles: Gaye Writes

#SayNoKayToFGM

 

Chunk It Down: Turning your "To-Do" list into your "Ta-Da" list!  #ABCSuccessTip9

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