Free Stuff Rocks – Saying “Yes” to freebies is good business! #freebies #ABCSuccessTip10

Free Stuff Rocks - Saying "Yes" to freebies is good business!  #ABCSuccessTip10

On Freebies

Running a business is probably the most expensive race you’ll ever run. And with no guarantee of winning, and plenty of competition, it’s important to cut costs wherever possible. That’s why free stuff rocks! Freebies save you money.

A few free pens here, a few free notepads there, a few free teabag samples. They all add up. Appreciate them. Use them. As they say, “Take care of the pennies and the pounds will take care of themselves.”

Free Stuff Rocks!

Every day, world-wide, millions of businesses give away ship loads of freebies. Yes, that’s right! I said ship loads!

Freebies are one of the best ways for sellers to connect with us, be remembered by us, and be positively talked about by us. And they know it. Freebies also come in all shapes and sizes. A friend of mine receives free yoga lessons from a local yoga instructor in exchange for freely displaying his brochures in her busy little beauty salon.

She’s extremely happy with her yoga classes that never run out, and he’s thrilled at having a living, breathing, walking, talking, human yoga class advertorial who is a leading local centre of influence. A lot of her salon clients have since joined his yoga classes. It’s a fabulous win-win for all of them, and a great barter story for me to share here with you!

How many businesses out there want to give you free stuff? Or want to do a mutually beneficial trade with you? Are you open to trading offers? Do you let people know you’re open?

Free Stuff Rocks - Saying "Yes" to freebies is good business!  #ABCSuccessTip10Freebies As Conversation Starters

Give-aways and test samples are very much part of standard market-penetration practices and strategies. And many freebies are great quality.

Actually, they have to be good to succeed as marketing tools. Think of free Twinings samples. Do you think they’d put low grade tea in their give-aways?

Many companies invest heavily in producing quality ‘sample’ offers specifically designed to get the community talking to them and to each other about the freebie.

Businesses give truckloads shiploads of freebies away with the very specific aim of starting a conversation with you, me, your family, my family, your friends, my friends. Do you say “yes” to freebies, samples and discount coupons? If “no”, why not?

Expos & Trade Shows – Freebie Heaven

Expos and Trade Shows are freebie heaven. They’re also great ways to connect with other people in business, because business people need to mix with other business people to stay current and fresh.

Next time there’s a local business expo or trade show in your area, take a bit of time out, and go along. Do you want your local business community to support youur business? Well try supporting theirs! Invest a few hours at your local business expo or trade show, Rotary community event, Lions Club fundraising Market Day, or Chamber of Commerce Business After 5. Good things happen when you get connected.

Business Is People – Be Social 

Introduce yourself. Chat with exhibitors. Ask questions about their business. Tell them about your business. Hand out your business cards. Connect. Connect. Connect. Attending trade shows or business expos (on either side of the display table) is a great way to build awareness of your brand.

 

And when you’re there enter every competition. Collect the show bags and check out the goodies. If you like something in a particfular bag, tell them. Watch a demonstration. Sit in on a workshop. Give feedback. Get involved. Speak with the presenters after the workshop and add them as new business contacts. Connect with them on social media platforms! All these actions are an investment in your future and the future of your business.

Trade shows and expos are also interesting places to observe people in business relating to each other. Plus they’re great places to mix, mingle, connect, and re-connect with your local business community. And on a personal note, they always help replenish my supply of Minties, sticky-note pads, pens, 4GB USB sticks, and cute, colourful stress balls.

Free Stuff Rocks - Saying "Yes" to freebies is good business! #freebies #ABCSuccessTip10

Star Trek – Klingon Captain’s Chair

After The Show

Yes, you’ll probably receive a whole bunch of phone calls for the next few days after entering competitions at a trade show. That’s okay. That’s just another reason it’s called a “Trade” show.

You traded your details, and the right to be contacted, in the hope of winning that strange looking Star Trek Klingon desk chair with the unpronouncable name (some assembly required).

When you do receive those follow-up calls, be polite, listen to their pitch, and then present your offer or counter-offer when you’ve both finished talking about their offer.

Remember,  these calls are free leads or referrral bases for your business. You’ve every right to discuss your product or service with them in the conversation. And if they’re good sales people they’ll be interested to know what your business does and needs.

So, in the end, it really doesn’t matter who initiated the call. The bottom line is, it’s a business call and they’re a live lead on the other end of the phone! That means it’s time to sell!

Seth Godin Unleashing the idea virusAnd Finally –  A Freebie On Me

“Unleashing the Ideavirus” by Seth Godin

eBook give-aways are possibly my favourite freebie to give and receive, and “Unleashing the Ideavirus” by Seth Godin is a great gift.

This is the most read, full length eBook of all time, and possibly the greatest freebie in eBook history, to-date. All business owners should read it through at least twice!

Jay Levinson of Guerrilla Marketing fame said of the author, “Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What’s left? Seth Godin.”

Click here to download your free version. Alternatively, you can find the entire manifesto, along with slides and notes and other good stuff, at www.ideavirus.com  I hope you enjoy it.

 

Until next time, here’s to you success.

May you live long and prosper,

Gaye Crispin

Founder and CEO Australian Business Champions

Creator: TAOLife Studio

Articles: Gaye Writes

#SayNoKayToFGM

Free Stuff Rocks - Saying yes to freebies is good business!  #ABCSuccessTip10

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