Free Stuff Rocks – Saying “Yes” to freebies is good business! #freebies #ABCSuccessTip10

Free Stuff Rocks - Saying "Yes" to freebies is good business!  #ABCSuccessTip10

On Freebies

Running a business is probably the most expensive race you’ll ever run. And with no guarantee of winning, and plenty of competition, it’s important to cut costs wherever possible. That’s why free stuff rocks! Freebies save you money.

A few free pens here, a few free notepads there, a few free teabag samples. They all add up. Appreciate them. Use them. As they say, “Take care of the pennies and the pounds will take care of themselves.”

Free Stuff Rocks!

Every day, world-wide, millions of businesses give away ship loads of freebies. Yes, that’s right! I said ship loads!

Freebies are one of the best ways for sellers to connect with us, be remembered by us, and be positively talked about by us. And they know it. Freebies also come in all shapes and sizes. A friend of mine receives free yoga lessons from a local yoga instructor in exchange for freely displaying his brochures in her busy little beauty salon.

She’s extremely happy with her yoga classes that never run out, and he’s thrilled at having a living, breathing, walking, talking, human yoga class advertorial who is a leading local centre of influence. A lot of her salon clients have since joined his yoga classes. It’s a fabulous win-win for all of them, and a great barter story for me to share here with you!

How many businesses out there want to give you free stuff? Or want to do a mutually beneficial trade with you? Are you open to trading offers? Do you let people know you’re open?

Free Stuff Rocks - Saying "Yes" to freebies is good business!  #ABCSuccessTip10Freebies As Conversation Starters

Give-aways and test samples are very much part of standard market-penetration practices and strategies. And many freebies are great quality.

Actually, they have to be good to succeed as marketing tools. Think of free Twinings samples. Do you think they’d put low grade tea in their give-aways?

Many companies invest heavily in producing quality ‘sample’ offers specifically designed to get the community talking to them and to each other about the freebie.

Businesses give truckloads shiploads of freebies away with the very specific aim of starting a conversation with you, me, your family, my family, your friends, my friends. Do you say “yes” to freebies, samples and discount coupons? If “no”, why not?

Expos & Trade Shows – Freebie Heaven

Expos and Trade Shows are freebie heaven. They’re also great ways to connect with other people in business, because business people need to mix with other business people to stay current and fresh.

Next time there’s a local business expo or trade show in your area, take a bit of time out, and go along. Do you want your local business community to support youur business? Well try supporting theirs! Invest a few hours at your local business expo or trade show, Rotary community event, Lions Club fundraising Market Day, or Chamber of Commerce Business After 5. Good things happen when you get connected.

Business Is People – Be Social 

Introduce yourself. Chat with exhibitors. Ask questions about their business. Tell them about your business. Hand out your business cards. Connect. Connect. Connect. Attending trade shows or business expos (on either side of the display table) is a great way to build awareness of your brand.


And when you’re there enter every competition. Collect the show bags and check out the goodies. If you like something in a particfular bag, tell them. Watch a demonstration. Sit in on a workshop. Give feedback. Get involved. Speak with the presenters after the workshop and add them as new business contacts. Connect with them on social media platforms! All these actions are an investment in your future and the future of your business.

Trade shows and expos are also interesting places to observe people in business relating to each other. Plus they’re great places to mix, mingle, connect, and re-connect with your local business community. And on a personal note, they always help replenish my supply of Minties, sticky-note pads, pens, 4GB USB sticks, and cute, colourful stress balls.

Free Stuff Rocks - Saying "Yes" to freebies is good business! #freebies #ABCSuccessTip10

Star Trek – Klingon Captain’s Chair

After The Show

Yes, you’ll probably receive a whole bunch of phone calls for the next few days after entering competitions at a trade show. That’s okay. That’s just another reason it’s called a “Trade” show.

You traded your details, and the right to be contacted, in the hope of winning that strange looking Star Trek Klingon desk chair with the unpronouncable name (some assembly required).

When you do receive those follow-up calls, be polite, listen to their pitch, and then present your offer or counter-offer when you’ve both finished talking about their offer.

Remember,  these calls are free leads or referrral bases for your business. You’ve every right to discuss your product or service with them in the conversation. And if they’re good sales people they’ll be interested to know what your business does and needs.

So, in the end, it really doesn’t matter who initiated the call. The bottom line is, it’s a business call and they’re a live lead on the other end of the phone! That means it’s time to sell!

Seth Godin Unleashing the idea virusAnd Finally –  A Freebie On Me

“Unleashing the Ideavirus” by Seth Godin

eBook give-aways are possibly my favourite freebie to give and receive, and “Unleashing the Ideavirus” by Seth Godin is a great gift.

This is the most read, full length eBook of all time, and possibly the greatest freebie in eBook history, to-date. All business owners should read it through at least twice!

Jay Levinson of Guerrilla Marketing fame said of the author, “Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What’s left? Seth Godin.”

Click here to download your free version. Alternatively, you can find the entire manifesto, along with slides and notes and other good stuff, at  I hope you enjoy it.


Until next time, here’s to you success.

May you live long and prosper,

Gaye Crispin

Founder and CEO Australian Business Champions

Creator: TAOLife Studio

Articles: Gaye Writes


Free Stuff Rocks - Saying yes to freebies is good business!  #ABCSuccessTip10


Chunk It Down: Turning your “To-Do” list into your “Ta-Da” list! #ABCSuccessTip9

Success Tip #9 – Chunk It Down

Chunk It Down: Turning your "To-Do" list into your "Ta-da" list!  #ABCSuccessTip9Turning your “To-Do” List into your “Ta-Da” List!

Ever had so many jobs to do you didn’t know where to start? Or a project so large and overwhelming, you’re still circling it today?

Chunking down may be the answer. Chunking down can help you achieve a deadline, finish a project, tidy a room, get through a large project, lose weight, turn out a fabulous banquet, finish a task, or turn your “To-Do” list into your “Ta-Da” list!

Chunk It Down: Turning your "To-Do" list into your "Ta-Da" list!  #ABCSuccessTip9Chunk It Down

Chunking down takes large, difficult, time-consuming, or overwhelming projects or plans, and breaks them down into small, bite-sized, manageable, chunks or actions. These chunks or actions are then worked through, one-at-a-time, until the task is accomplished or project completed.

By reducing our projects down to a series of small-and-much-more-comfortable-to-contemplate-and-manage chunks we are far less likely to find the task daunting and overwhelming because all we need do is focus on one small, manageable part at a time.

I’ve chunked down everything from creating business plans, building a restaurant, developing and training in time-management, training sales staff, selling investment property over the phone, writing poetry, cleaning house, helping kids with school projects, losing weight, planning holidays and family banquets, writing blogs, building websites, and renovating properties.

With drive and determination we can reduce the largest of projects and goals down to a series of small, logical tasks capable of being worked through one-at-a-time. And sometimes by even the most inexperienced operators.

Chunking down is production-line planning, and it doesn’t get much easier or simpler than that!


Chunk It Down: Turning your "To-Do" list into your "Ta-da" list!  #ABCSuccessTip9The Process – Bite-Sized Chunks

How do you eat an elephant? One bite at a time.

1) Break the project, plan or goal down into small, manageable, bite-sized chunks and list them.

2) Prioritise these chunks according to their order of importance. Place important and urgent tasks at top of list. If you’re in business, place important sales calls and all tasks directly related to producing immediate income at the top of your list, alongside lunch and all other urgent and important tasks.

3) Nail your foot to the floor. Work through your list until complete.

4) Rush to medical centre, have tetanus shot, get nail removed!

Run The Day

Chunk It Down: Turning your "To-Do" list into your "Ta-da" list!  #ABCSuccessTip9Run The Day – Either you run the day or the day runs you.

The ‘secret to success’ when chunking down is not beauty, brains, brawn, IQ, EQ or R2D2.

The secret to success in chunking down is drive, persistence, committment and perseverence. Just continue chunking until you’ve worked your way through all the tasks on your to-do list. And don’t stop there. Once completed, select another goal or task and repeat the process.

So get chunking until there’s nothing left to chunk and you’re the one running your days. That’s a great kind of FREEDOM!

To your success,


Gaye Crispin

Founder and CEO Australian Business Champions

Creator: TAOLife Studio

Articles: Gaye Writes



Chunk It Down: Turning your "To-Do" list into your "Ta-Da" list!  #ABCSuccessTip9


5 Rules For Success #SuccessTips

"5 Rules For Success" by Arnold Schwarzenegger  #ABCSuccessTips


5 Rules For Success

Arnold Schwarzenegger

The above list originally contained 6 rules:

Six Rules on How to Be Successful

1. Trust yourself
2. Break some rules
3. Don’t be afraid to fail
4. Ignore the naysayers
5. Work like hell
6. Give something back.


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Keep It Simple! 4 Tips For Simplicity In Business #ABCSuccessTip7

Success Tip #7 – Keep It Simple


Keep it Simple & Win More Business

4 Ways To Use Simplicity To Your Advantage in Business

1) “Keep It Simple” – KISS

Keep It Simple! Simplicity is Good Business #ABCSuccessTip7 “KISS” is an abbreviation for “Keep It Simple, Stupid!”

The “KISS” principle states that most systems work best if they are kept simple rather than made complex.

“KISS” promotes simplicity as a key goal in design, and that unnecessary complexity should be avoided.  This applies across the board, whether designing a piece of furniture, computer program, house, business, poster, event, book, or even a life.

“KISS” planning is particularly vital in small business where time and resources are extremely limited. Smart, simple planning alongside focused execution gives us the greatest chance of winning. We just need to do it! Simple!

“Simplicity is the ultimate sophistication.”

Leonardo da Vinci

Keep It Simple! Simplicity is Good Business #ABCSuccessTip7 2) “Keep It Simple” Branding 

First Lady of Fashion, Coco Chanel, understood the power of simplicity and built a powerful brand based on the principle of keeping the clothing she designed simple, comfortable, and revealing.

Chanel’s “Little Black Dress” is a classic example of the power of simplicity. This evening or cocktail dress was simply cut, often quite short, and made to be long-lasting, versatile, affordable, and accessible to the widest market possible.

It’s ubiquity is such that it’s often simply referred to as the “LBD,” becoming a “must have” for generations of women.

Simply MAC 

Keep It Simple! Simplicity is Good Business #ABCSuccessTip7 Simplicity in branding and design is always memorable, powerful and effective. Mac’s Apple logo is a great example of that concept. Plus they provide quality.

For your business success you need a marketable product or service backed with great customer service that honors your promises, warranties or guarantees. Add a clear vision, committed staff, solid planning, sustainable pricing, and creative marketing and you’ll have a brand to be proud of that makes fabulous things happen!

“Simplicity is the keynote of all true elegance.”

Coco Chanel

3) “Keep It Simple” Workspaces

Keep It Simple! Simplicity is Good Business #ABCSuccessTip7 Focus and good time-management are a powerful double-edged sword. You’ll wield the entrepreneurial sword much more skillfully if  your workspace is focused, simple and uncluttered.

A cluttered workspace with files, folders, coupons, pics, tools, lunch wrappers, nail clippers, empty pens, old bills, filled ashtrays and a wild array of assorted mish-mash scattered and piled on top of each other is a huge time-waster, brain-drain and distraction.

Eclectic still-life settings have their place, but not on a functioning desk or workbench. If you Keep It Simple! Simplicity is Good Business #ABCSuccessTip7 need that kind of atmosphere try creating a decorative wall, side-table, or shelf in the corner of your office and keep your desk and workspace separate, simple, uncluttered, on track and lazer-focused.

If you’re a business owner reading this, you’re probably still on your way to where you’re going. If so, you’ll need focus to get there, and a clear workspace will help you maintain that focus. It pays to “Keep It Clean“.

“The greatest ideas are the simplest.”

William Golding

4) “Keep It Simple” Speaking 

Keep It Simple! Simplicity is Good Business #ABCSuccessTip7 Ever been put to sleep by a speaker? I have. A Corel Draw teacher back in 1992.

My eyelids were allergic to his voice. A couple of minutes of him talking and I was asleep. If he’d opened a hypnotism or insomniac clinic he’d have made a fortune!

If you’re in sales, or run workshops and events, be aware of the body language of your audience, guests or prospects. If you spot someone going to sleep, and someone else poking themselves in the head with a fork to stay awake, that’s good feedback. It’s saying you need to pick up your pace, and make your presentation more relevant or interesting. Keep your message sharp, brief and to the point. Try altering your voice occassionally. And if possible walk around.

If you present for a living and suspect you’ve room for improvement I strongly recommend taking a brief public speaking course or joining a local Toastmasters group.


Simply Hemingway

Hemingway’s writing tips (below) are invaluable when writing documents, website articles, advertisments, blogs, training material, instruction manuals, safety signage, public speaking, sales presentations, menus ….  and much more.

1) Use short sentences

2) Use short paragraphs

3) Use vigorous English

People will be more interested in your pitch or story if you don’t aim over their head. Make it relevant. Keep it sharp and simple because we’re not all rocket scientists who are listening or reading.

“A child of five could understand this. Send someone to fetch a child of five.”

Groucho Marx

Keep It Simple! Simplicity is Good Business #ABCSuccessTip7

Thoreau said “Our life is frittered away by detail – Simplify, Simplify, Simplify.” Simplifying frees up our time and energy for more living, and the same applies in business. Simplifying our business model frees up our time and energy to do more business.

Here’s to keeping it simple in business, and giving stupid the KISS-off.

I wish you continued success,

Gaye Crispin

Founder and CEO Australian Business Champions

Creator: TAOLife Studio

Articles: Gaye Writes



Gaye Crispin's Business Clinic - Success Tip No 7 - Keep it simple


Keep It Clean! “A place for everything and everything in its place” is good business #ABCSuccessTip6

Success Tip #6 – Keep ‘It’ Clean 

“A place for everything, and everything in its place” is good business.

Keep It Clean! A place for everything and everything in it's place is good business. #ABCSuccessTip6

Keep It Clean

Keep It Clean! A place for everything, and everything in it's place is good business #ABCSuccessTip6 Much has been written on the importance of image and first impressions. So much that I’d have thought there would be hardly any small business out there sporting an untidy shop front, bad phone manner, dirty car, scuffed shoes, tomato-sauce stained shirt, or a faulty link on their website. But there is!

Considering the money it takes to set up and maintain even the smallest business it doesn’t make sense not to tidy it up, prop it up, throw it out, clean it up, wipe it off, hide it, paint it, polish it, fix it, file it or flush it. And how long does it take to fix a broken link on a website?!

For More Space and Time, ‘Keep It Clean’

Keep It Clean! A place for everything, and everything in it's place is good business #ABCSuccessTip6 Mess reduces the space available for us to live or work in. It also wastes our valuable time as we rummage through the mess looking for things lost in the mess.

As a child I had an extremely neat relative who lived in a tiny and sparsely furnished house. Everything in her small house was functional and current, including food, bills and magazines. It was impossible to lose anything in her house.

When visitors would comment on her extreme neatness she would tell them it was because she hated housework with a vengeance, and she kept her house neat to avoid housework! It was always funny to hear her say that.

She would sometimes say she thought it took a lot of energy to be messy because everything takes twice as long to do or find in a messy house.

Her strange logic, “lazy people are neat and energetic people are messy,” has stuck with me for decades. And sometimes I’ll see a situation where I could swear she was right.

Regardless, I think most people agree it’s better to have more space and time available. And if you keep things neat and clean you will.

To Be In The Running For More Business, ‘Keep It Clean’

We’re judged by our appearance, whether we like it or not. In business, our ability to deliver is initially judged according to our appearance and reputation.

Are people being superficial when they judge us this way? Not really. Rapid judgements are essential skills we’ve developed to help us survive and progress as a species. We’re actually making judgements all the time, we’re just not always conscious of them. And most of our judgements are based on our physical senses, observations, personal standards and past experiences.

Because of that people will judge your ability to deliver their quality kitchen based on the state of your overflowing office trash can, or the mess on the back seat of your car from your trip to the beach last week-end.

So if you want to be in the running for more business it’s better to keep it clean!

Keep It Clean! A place for everything, and everything in it's place is good business #ABCSuccessTip6 Clean and Neat Inspires Confidence

The face of your business doesn’t need to be lavish or perfect, but it should be clean and neat.

Your business face is a tool of your trade, and rightly or wrongly it reflects as you, both personally and professionally. Basically, it’s one of the few things the market has to gauge your product or work on.

A clean and neatly presented business face inspires confidence in customers, staff, and us – the owners. What is yours saying about you?

Here’s to keeping it clean, and I wish you continued success,

Gaye Crispin

Founder and CEO Australian Business Champions

Creator: TAOLife Studio

Articles: Gaye Writes



Gaye Crispin's Business Clinic - Success Tip No 6 - Keep it clean


Know Your Customer: The What, Why, When, How, Where and Who of Selling #ABCSuccessTip5

Success Tip #5 – Know Your Customer, And Then Get to Know Your Customer

The What, Why, When, How, Where and Who of Selling

“You must know your ideal customer, know how your ideal customer thinks, and know your ideal customer’s buying preferences.”

Gaye Crispin

Know Your Customer: The What, Why, When, How, Where and Who of Selling   #SuccessTip5

2) Now you need to get to know your ideal customer.

Once you and your ideal customer are connected you need to learn a little more about them, and their buying preferences and habits.

You need to know things like:

Know Your Customer: The What, Why, When, How, Where and Who of Selling   #ABCSuccessTip5where they currently buy from,

what they buy,

why they chose their current supplier,

what they like about them,

when and

how often they buy from them,

who they deal with within that organisation, and

what they like about that particular business relationship. Then you need to make sure your ideal customer knows

how and

where you can contacted, and

who the best person is in your organisation to look after their needs. Make the introduction personally or by email if necessary.

Then be ready to stand and deliver!

Get to know your customer, give your customer what he or she wants, and you’ll have a happy customer who passionately spread the word about your great product or service.

Here’s to good business, reciprocal relationships,  and long-term success,

Gaye Crispin

Founder and CEO Australian Business Champions

Creator: TAOLife Studio

Articles: Gaye Writes


Gaye Crispin's Business Clinic - Success Tip No 5 - Know your customer